How do you make money blogging?

Jeff at NPR with Andy Carvin, me and David Weinberger taken by Doc Searls

Jeff Jarvis writes today about the value of his blog – He says that it has got him all his work over the last few years. The same is true for me. NPR, all my work in New Media, Blackwater, Education – all my paying gigs have come through this medium.

Our money comes largely as a side effect: Here is Seth on that –

At a seminar at the local library, someone asked, “how do I make a lot of money blogging?”

My guess is that at least week’s seminar, the one on growing orchids, no one raised his hand and said, “how do I make a lot of money growing orchids?”

Sure, people make money growing orchids. Some people probably get rich growing orchids. Not many though. And my guess is that the people who do make money gardening probably didn’t set out to do so.

Blogging is much the same way. The best bloggers make money, but mostly as a side effect, not as a direct result of setting out to use a blog to make a profit. It’s just too long a ramp up time, too frustrating and too uncertain to be the best path to make a living.

If it makes you happy (and your readers happy) it’s a great place to start. Step by step you get better at it, and then you discover the ancillary benefits. But the benefits kick in best when you don’t set out to achieve them.

What about you?